Case Study: Laura’s Lean Beef boosts purchase intent and brand favorability with Ignite Social Media

Laura’s Lean Beef boosts purchase intent by 8.2 points with Ignite Social Media

Laura’s Lean Beef, a purveyor of lean ground beef, was challenged with an aging core buyer and a goal to increase market share. They partnered with Ignite Social Media to understand audience perception and if social media ads could increase purchase intent.

Ignite Social Media implemented a Facebook Brand Lift Study, running optimized ads from mid-August to mid-November 2020. The study measured ad recall, purchase intent, and brand favorability. The results were significantly favorable: an 8.2 point increase in purchase intent and an 11.9 point increase in brand favorability, both exceeding CPG benchmarks by over 10x. Ignite Social Media also gathered valuable demographic insights to help the brand target prospective buyers more effectively.

Laura’s Lean Beef