Case Study: Kindred Healthcare drives awareness and direct response with Ignite Social Media

Kindred Healthcare drives 9K+ direct response actions with Ignite Social Media

Kindred Healthcare, a healthcare services company, sought a partner to develop and manage a paid social media strategy. Their challenge was to drive awareness and encourage direct response from their target audience. They partnered with Ignite Social Media for its paid social media strategy and management services.

Ignite Social Media developed a paid media strategy focused on awareness and consideration, which was continually optimized through targeting, creative, and budget adjustments. This solution delivered significant results, including over 9,000 direct response actions, more than $186,000 in added value from optimizations in a single quarter, and website clicks that were 169% above goal.

Kindred Healthcare