Case Study: Kindred Healthcare builds an engaged community with Ignite Social Media

Kindred Healthcare boosts engagements 310% with Ignite Social Media

Ignite Social Media partnered with Kindred Healthcare to manage their paid social media strategy. The challenge was to increase awareness of heart disease and stroke in women and to build an engaged community for the American Heart Association’s Go Red For Women initiative.

Ignite Social Media implemented a strategy using community-focused content and strategic paid media boosting to create emotion and drive action. This included live event coverage and campaigns around key health awareness dates. The results included a 310% year-over-year increase in engagements and a 154% increase in impressions.

Kindred Healthcare