Case Study: Fiat Chrysler Automobiles boosts awareness and consideration with Ignite Social Media

Fiat Chrysler Automobiles boosts FIAT awareness by 153% with Ignite Social Media

Ignite Social Media partnered with Fiat Chrysler Automobiles (FCA) to support the FIAT brand. The challenge was to generate awareness and purchase consideration for the new FIAT 500 Abarth vehicle among a target audience of intelligent risk-takers.

Ignite Social Media created a four-week interactive online quest called "Score a Scorpion," hosted on the FIAT USA Facebook page. Participants found hidden scorpion icons across the web to enter to win prizes. The program exceeded its goal by 153%, generated 1.7 million impressions, drove over 266,000 referrals to the FIAT Abarth website, and added more than 60% of entrants into FIAT's CRM database.

Fiat Chrysler Automobiles