Case Study: Dodge boosts awareness and engagement with Ignite Social Media

Dodge drives over 250 million impressions with Ignite Social Media

Ignite Social Media partnered with Dodge. Dodge had a partnership with the SyFy network and Trion Worlds around the show and video game Defiance, which featured Dodge vehicles. Their challenge was to grow brand awareness among the Defiance community and attract them as prospective customers.

The solution from Ignite Social Media was a strategy centered on a social game and sweepstakes inspired by the Defiance plot. This extended the experience into social media to engage the fan base. The results were significant, generating over 250 million impressions and over 167,000 blog pageviews. The campaign led to a 172% increase in average monthly blog views, and over 50% of game registrants opted into further communication from Dodge.

Dodge