Case Study: Discover Boating boosts manufacturing referrals with Ignite Social Media

Discover Boating boosts manufacturing referrals 375% with Ignite Social Media

Discover Boating engaged Ignite Social Media to increase boating participation and manufacturer referrals from their social channels. Their challenge was to engage a younger demographic of males and females, aged 25-49, who enjoy outdoor and active lifestyles.

Ignite Social Media implemented a multi-phased strategic approach to bring the boating experience to the audience and demystify ownership. The solution included creating engaging content and targeted paid social advertising. This strategy resulted in a 375% increase in manufacturing referrals with half the media budget and a 62% decrease in cost per referral.

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