Case Study: Crocs boosts awareness and engagement with Ignite Social Media

Crocs drives 46.6M impressions with Ignite Social Media

Ignite Social Media partnered with Crocs to address the challenge of promoting awareness of their white clogs and building brand affinity among a niche teenage sports demographic. The customer also sought to drive enthusiasm for their classic clog with their existing audience.

Ignite Social Media implemented two programs. For the white clogs, they enlisted school sports teams to capture content for a sweepstakes, successfully increasing awareness with teenage athletes. For the classic clog, they engaged their audience with a UGC campaign and an influencer-driven Halloween initiative. The results included 3.6 million total impressions and 11.1K entries for the first campaign, and 46.6 million total impressions with 54K engagements for the second.

Crocs