Case Study: Chrysler drives 17M+ impressions with Ignite Social Media's Unlock the 200 campaign

Chrysler drives 17 million impressions with Ignite Social Media

Chrysler approached Ignite Social Media with the challenge of creating a highly engaging campaign to promote the reveal of their new 2015 Chrysler 200 and to drive traffic to a newly launched vehicle microsite.

Ignite Social Media implemented a six-week scavenger hunt sweepstakes that leveraged influential bloggers and promoted social posts. Participants unlocked vehicle features for sweepstakes entries by finding hidden tokens on the official blog and influencer sites. The results significantly outperformed all of Chrysler's 2013 social programs, achieving over 17 million impressions, 10 million exposures, 700,000 engagements, and 40,000 advocacy actions.

Chrysler