Case Study: Arrow Electronics boosts brand awareness with Ignite Social Media

Arrow Electronics drives 55M impressions with Ignite Social Media

Arrow Electronics, a global provider of electronic components and enterprise computing solutions, partnered with Ignite Social Media. Their challenge was to develop and promote social content that would resonate with a wider audience and build brand awareness around their #FiveYearsOut message.

Ignite Social Media implemented a solution involving strategic content creation and paid media support. They developed monthly content themes, creating introductory videos, supporting posts, and wrap-up content. The vendor promoted this content using targeted paid advertising on social platforms. This strategy successfully generated 55 million total impressions and achieved a remarkably efficient $0.02 cost per video view.

Arrow Electronics