Case Study: Hulu creates a unified "Huluverse" and boosts employee engagement with Igloo Software

Hulu Brings a Unique Culture Online

Hulu, a fast-growing streaming company with about 750 employees, faced a fragmented internal communications environment where teams used separate wikis and tools, making it hard for staff to find the information they needed. With internal communications newly established, Hulu needed a unified, engaging digital workplace to bring people and resources together.

Using Igloo, Hulu launched the “Huluverse” intranet under Internal Communications Manager Mike Rocco, prioritizing centralized information, editorial/video content, contacts, all‑in‑one search and event calendars. The site added drag‑and‑drop widgets, a Perspectives blog, “The Buzz” microblog with mobile notifications, and location-based HR wikis, driving faster search, higher engagement, better cross-team connection and an intranet that reflects and reinforces Hulu’s culture.

Hulu

Mike Rocco

Internal Communications Manager