Case Study: Sound Credit Union achieves steady engagement growth and a 15% increase in content likes with Igloo Software

Building a Culture of Engagement with Sound Credit Union

Sound Credit Union, a 200–500 employee banking organization, needed a way to bring staff together across departments and increase intranet adoption. In its first year using Igloo’s intranet, The Current, the credit union launched continuous engagement campaigns to make the site a central part of daily work and culture.

Quarterly initiatives — including “Like What You See” (liking content to enter a prize draw), “Diving into the Current” (exploring updated or underused areas), and “Current Champions” (recognizing top contributors) — drove participation and recognition. The campaigns delivered steady engagement growth, exceeded engagement goals, produced a 15% increase in content likes, normalized two-way interaction, and boosted activity even in non-incentivized areas like training channels.

Sound Credit Union