igentics
36 Case Studies
A igentics Case Study
igentics was approached by Trinity Managed Services, a new startup in the IT services industry, to develop a brand identity and website. Their challenge was to stand out in a market dominated by large corporate competitors who all employed a similar, dark and masculine aesthetic.
The solution from igentics was to create a contrasting brand with a soft color palette and elegant, curving forms to represent data flow, supported by a triangular ident symbolizing the three sides of the business. The result was a strong and distinctive brand that received incredibly positive feedback, providing the new company with a clear point of difference in a competitive sector.