Case Study: Robinsons delivers an engaging family campaign experience with Igentics

Robinsons launches Big Fruit Hunt campaign for summer 2022 with igentics

Robinsons approached igentics to update their existing website so it could support their new Big Fruit Hunt campaign, an engaging activation designed to encourage families to explore their surroundings using an augmented reality app.

Igentics created a suite of campaign pages using a responsive framework and CMS, building excitement with countdown timers and content that detailed the consumer journey. The result was a seamless and impactful branded experience that perfectly supported the Robinsons brand story and is intended to be a repeatable promotion.

Robinsons