Case Study: PEM Corporate Finance achieves a modern standalone brand identity with Igentics

PEM Corporate Finance launches a new standalone website in 2019 with igentics

PEM Corporate Finance, a provider of M&A and buyout advice, needed to break away from its parent company's brand to better service its clients. Their immediate challenge was the creation of a dedicated corporate finance website and a revised brand identity. They approached vendor igentics to create this new website with the goal of targeting clients with the right content and messaging.

igentics delivered a solution featuring a strong, modern design that utilized color gradients, full-bleed imagery, and clear white space to create separation while maintaining links to the parent brand. The result was a website with flexible, high-impact templates that received universally positive feedback from clients and staff. This new standalone site allows the PEM Corporate Finance team to easily add content while maintaining its clean aesthetic.

PEM Corporate Finance