Case Study: Meridian Audio enhances product discovery and engagement with Igentics

Meridian Audio launches interactive product pages with igentics and cuts image needs to a few layered assets

Meridian Audio, a luxury audio equipment manufacturer, faced the challenge of showcasing their new Ellipse all-in-one streaming speaker online. They wanted to push boundaries by allowing users to visualize the product in any color and to see inside it to discover its technologies, moving beyond the limitations of static photography. They engaged their creative and development agency, Igentics, for this website update and product launch.

Igentics implemented a solution featuring a reinvented homepage with vertical video slices and a dynamic product shelf. For the Ellipse product page, they enhanced existing tools like a color picker and 360° controls and introduced a new interactive Hotspot feature. This allowed users to click and learn about internal technologies. The result was a highly engaging user experience that was also efficient for the client to manage. The updates were so successful that users began taking screenshots of their customizations to discuss with the sales team before purchasing, directly impacting the customer journey.

Meridian Audio