Case Study: IMI Precision Engineering achieves a single rebranded web presence with Igentics

IMI Precision Engineering launches a single rebranded web presence with igentics

IMI Precision Engineering, a world leader in motion and fluid control technologies, faced the challenge of merging three existing websites across multiple territories into a single, rebranded web presence. The goal was to deliver corporate, commercial, and e-commerce functionality from one location to all markets. They engaged vendor igentics for a comprehensive web design and development solution.

igentics undertook design and information architecture exercises to define the optimal structure and user experience. They then developed the new site, which successfully provided a single, rebranded web presence that services all users in all markets. The result was a site with simple navigation and clear presentation that was vital to the project's success, supporting the wider business aims with an ongoing program of functional and content roll out.

IMI Precision Engineering