Case Study: Ely Museum reconnects with its audience through branding and signage by Igentics

Ely Museum rebrands with Igentics as part of a £2.2 million redevelopment

Ely Museum, located in a historic gaol building, faced the challenge of reconnecting with its audience as part of a major £2.2 million redevelopment. The museum needed to realign its brand to unlock the potential of its unique location and better engage both tourists and the local community. They partnered with the vendor igentics for a comprehensive branding and signage solution.

Igentics developed a new brand identity for the museum that visually represented its Fenland surroundings, incorporating elements like fields, dykes, reeds, and Ely Cathedral into a hand-drawn, woodcut-style logo. The solution included exterior signage to guide visitors and interior signage for functionality, all creating a unified system. The result was a distinctive brand that resonates with tourists and instills local pride. The museum's curator stated the team is "really proud of our branding now," confirming the project successfully captured the museum's essence.

Ely Museum