Case Study: Criterion Audio Ltd creates a premium hi-fi website with Igentics

Criterion Audio launches a high-impact e-commerce website with Igentics in three luxurious listening rooms

Criterion Audio Ltd, a UK-based hi-fi showroom specializing in high-end audio equipment, needed a new website that could replicate its luxurious in-person customer experience online. They approached igentics to create a solution that would showcase their premium products to audiophiles.

igentics delivered a clean, modern e-commerce website designed to let the stunning product photography take center stage. The solution used impactful full-width images surrounded by white space to focus users on the purchasing decision, with key calls to action reinforcing the Criterion brand. The result was a high visual impact site with flexible templates that provided product details in a clean manner and culminated in a simple purchasing process.

Criterion Audio Ltd