Case Study: CamBioScience achieves a compelling, future-proof brand identity with Igentics

CamBioScience strengthens brand identity with igentics for print and digital

CambioScience, a provider of intensive training courses in life science technologies, approached vendor igentics with a challenge to unite and strengthen its identity and positioning into a meaningful and cohesive brand ahead of new business investment. The existing brand was no longer fit for purpose and required an evolution.

igentics redesigned the identity, removing a problematic DNA double helix to improve legibility and focus on adaptive typography. The solution paired the new brand with bold imagery and bright colors. The result was a simple, enticing, and sophisticated brand that makes a compelling statement on both large print displays and within the compact digital realm.

CamBioScience