Case Study: Ballygowan refreshes its sustainable website with Igentics

Ballygowan brings its 750-year water story to life with Igentics

Ballygowan, Ireland's number one bottled water brand, approached igentics with the challenge of redeveloping its website. The goal was to reflect its new brand positioning and identity, which emphasized its mission to become the country's most sustainable bottled water, in order to maintain its market leadership.

igentics implemented a solution that brought the new brand identity to life online by focusing on its core components. This included using powerful imagery, brand films, textural elements, and a design that created a sense of movement and place. The result is a powerful website that works in harmony with offline materials and is fully adaptable for the Ballygowan team to update for future marketing campaigns.

Ballygowan