Case Study: Addenbrooke's Charitable Trust achieves a distinctive donor membership brand with Igentics

Addenbrooke's Charitable Trust launches the 1766 Circle with igentics

Addenbrooke's Charitable Trust (ACT), the fundraising charity for Cambridge University Hospitals, wanted to maximize donations by creating a new membership scheme and overarching brand identity to encourage support. They approached vendor igentics to develop this new brand.

Igentics created the "1766 Benefactors Circle" brand identity, which used a timeless, classic brand mark and a circle device to evoke a feeling of belonging and uniqueness. The result was a simple and elegant brand that sits comfortably alongside existing campaigns while being easily recognizable and shareable across any platform. The igentics solution successfully provided ACT with a clear and meaningful brand for its new membership scheme.

Addenbrooke's Charitable Trust (act)