Case Study: Mercer achieves global SEO strength and lead generation gains with IfThen

Mercer consolidates 40+ country sites with IfThen for stronger global SEO

Mercer, a major HR consulting firm, faced significant SEO challenges due to its fragmented global web presence, which consisted of over 40 country-specific domains using insider language. This structure diluted their search power, created a poor user experience, and made managing translated content across 20+ languages inefficient. They engaged the vendor IfThen to transform their online strategy and consolidate their web infrastructure.

Ifthen implemented a comprehensive solution by migrating all country sites into subfolders of a single Mercer.com domain, dramatically strengthening global SEO. They architected a new content strategy focused on customer-centric storytelling, implemented a third-party translation service within Adobe Experience Manager (AEM) for efficient content inheritance, and built a scalable, reusable component library. The result was a unified, high-performing platform optimized for growth and improved lead generation.

Mercer