Case Study: Liberator Medical Supply increases sales and conversions with IfThen’s digital rebrand and website redesign

Liberator Medical Supply rebrands and rebuilds with IfThen for 340-employee healthcare growth

IfThen partnered with Liberator Medical Supply, a provider of urology, ostomy, and mastectomy products, to address the challenge of increasing sales by overhauling its crucial digital customer experience and communication platform.

The solution involved IfThen completely rebranding, redesigning, and rebuilding Liberator's website. The strategic approach focused on using sophisticated visuals, clear calls-to-action, and large product imagery to instill customer confidence and drive deeper engagement. The project was implemented on WordPress and included deliverables such as a new strategic vision, user experience wireframes, and accessibility-compliant design.

Liberator Medical Supply