Case Study: Morgan Motor Company achieves 25–30% staff time savings and single‑platform consolidation with IFS

The Morgan Motor Company embraces modernity to accelerate tradition

The Morgan Motor Company is a family‑owned British sports‑car maker founded in 1909, hand‑building around 760 bespoke cars a year at its Malvern Hills factory. As the business grew it accumulated four different systems and eight databases that worked in isolation, producing inconsistent data and slow, manual processes (for example, build‑books once took up to two hours to create), so Morgan needed an integrated, future‑proof IT platform.

After evaluating solutions from Microsoft, SAP and SAGE, Morgan implemented IFS to consolidate its systems onto a single platform and automate routine tasks. The rollout—supported by change management and staff training—created one source of truth, slashed build‑book creation to about 60 seconds, delivered an estimated 25–30% gain in staff efficiency, improved order accuracy and customer satisfaction, and gave the company a solid foundation for future challenges like EVs and regulatory change.

Morgan Motor Company

Graham Chapman

Technology Director