Case Study: Pearson achieves $2.3M in retained enrollment revenue with IFS Customerville

Pearson's Voice of the Student Program

Pearson, the world’s largest education company, needed a better way to act on student feedback during the enrolment journey. Their existing research produced survey data but lacked the tools to follow up quickly—leaving unresolved issues with prospective students and risking significant lost enrolment revenue.

IFS Customerville built targeted enrolment surveys for registered and non-registered students and gave Pearson’s advisors real-time alerts and a dashboard for sharing positive feedback. By responding to 132 Red Flag responses indicating high churn risk, Pearson could remove barriers to enrolment and potentially avert an estimated $2.3 million in lost revenue.

Pearson

Anand G

Head of Technology Delivering