Case Study: Visa Business Solutions sharpens product messaging with ifour

Visa Business Solutions rolls out product messaging with ifour across thousands of banks globally

Visa Business Solutions, the global B2B arm of Visa, faced a challenge in communicating the value of two sophisticated new products, Visa Virtual Payments and Visa Spend Clarity, to its banking clients. The existing product information was inconsistent and needed to be streamlined into a clear, compelling message to empower sales teams and inspire customers. They engaged the vendor ifour for services including product positioning, messaging, and marketing collateral design.

The vendor ifour developed a foundational messaging framework and a distinctive visual language for each product, which was rolled out into a suite of sales assets like decks, brochures, and one-pagers. As a result, both products were successfully launched and have been adopted into thousands of banks' card programs globally, becoming an integral part of Visa's value-added offerings.

Visa Business Solutions