Case Study: LDC raises World Food Day awareness with ifour’s campaign creative

LDC boosts World Food Day engagement with ifour’s campaign creative and 2020 LinkedIn CTR uplift

ifour partnered with LDC, a major global agribusiness, to create engaging content for the UN FAO's World Food Day 2022. The challenge was to produce shareable content around the theme "Leave NO ONE Behind" that used timeless folktales to raise awareness. LDC's goal was not brand marketing but to use its platform to affirm its commitment to sustainability and highlight the FAO's mission, requiring the content to feel authentic to LDC's voice.

The solution implemented by ifour involved researching and selecting three classic folktales from different continents. They created heartfelt animated videos and collectable booklets for each story. ifour developed a campaign strategy to maximize exposure leading up to the event. The results included significant video views, a CTR uplift on LinkedIn compared to 2020, and thousands of new social followers for LDC.

LDC