Case Study: Grundon drives sustainable waste collection awareness with ifour’s Run On Electric campaign

Grundon cuts carbon emissions by almost 80% with ifour

Grundon, the UK's largest family-owned waste management provider, faced the challenge of promoting its significant step-change in sustainability after introducing electric vehicles to its fleet. To ensure customers and prospects were aware of these innovations and the brand's environmental credentials, they partnered with ifour for a full digital campaign.

ifour implemented a multi-channel solution that included a unifying "Run On Electric" campaign theme, vehicle wraps that acted as moving billboards, and an interactive landing page. This approach successfully increased awareness of Grundon's carbon reduction journey and its new electric fleet, while a low-barrier call to action encouraged visitors to request a quote.

Grundon