Case Study: Conferma drives industry buzz and demand with ifour's 'Ditch the Fax' campaign

Conferma drives 1.1 million impressions with ifour’s Ditch the Fax campaign

Conferma, a leading virtual payments platform, faced the challenge of launching a bold campaign to announce it was sunsetting support for fax machines in its payment flows. They commissioned the vendor ifour to create this high-impact "Ditch the Fax" campaign, which needed to be developed and launched within a tight six-week deadline for a major industry conference.

ifour developed a cinematic and subversive campaign with a punk-metal aesthetic that framed the destruction of a fax machine as a metaphor for industry transformation. The campaign generated over 1.1 million impressions on LinkedIn with engagement rates triple the industry benchmark, increased Conferma's web traffic by 68%, and drove significant commercial interest from nine major industry players.

Conferma