Case Study: Volvo achieves authentic influencer-driven awareness and positive reviews for the XC40 with Ifluenz

Volvo - Customer Case Study

Volvo, working with the Chevalley Group for the launch of the new Volvo XC40, needed authentic awareness-building and honest consumer reviews to showcase the car’s advantages. To reach that goal they partnered with Ifluenz to source and manage relevant influencers who could test and review the vehicle firsthand over a full weekend.

Ifluenz matched Volvo with creators who shared their journeys and candid reviews, generating strong consumer resonance and positive feedback. The campaign produced 4 creator posts and 3 creator stories, reached a total audience of 11.3K, drove 1,062 likes and comments (2% engagement) and achieved a $0.53 cost per engagement — demonstrating Ifluenz’s measurable impact on Volvo’s launch.

Volvo