Case Study: Uber achieves rapid local expansion and 6.2% engagement with Ifluenz

Uber - Customer Case Study

Uber needed to quickly promote its transportation services in new areas and reach local, engaged audiences. Working with vendor Ifluenz, Uber used influencer marketing with selected, geo‑targeted creators and real‑time campaign reporting to drive awareness and measure performance.

Ifluenz implemented a creator campaign (10 posts) that reached a 428K total audience, produced 23,918 likes & comments, achieved a 6.2% engagement rate, and delivered a $0.19 cost per engagement—enabling rapid market development and clear, real‑time measurement of campaign impact.

Uber