Case Study: Maurice Lacroix achieves a successful Aikon launch and 3% engagement with Ifluenz

Maurice Lacroix - Customer Case Study

Maurice Lacroix, the Swiss luxury watch brand, needed to quickly source on‑brand influencers, manage relationships, handle payments and track campaign performance for the launch of its new Aikon line. After evaluating options, Maurice Lacroix selected Ifluenz’s influencer discovery and campaign management platform to find creators aligned with the brand’s aesthetic and values.

Ifluenz enabled Maurice Lacroix to identify, engage and manage the right influencers, who attended brand events and produced high‑quality content for the Aikon launch. The campaign delivered 6 creator posts and 4 stories reaching a 34.5K total audience, generating 6,231 likes & comments, a 3% engagement rate and a $0.40 cost per engagement, demonstrating Ifluenz’s measurable impact on the launch’s success.

Maurice Lacroix