Case Study: Azzaro boosts awareness and engagement for Azzaro Wanted Tonic with Ifluenz

Azzaro - Customer Case Study

Azzaro, the perfume brand owned by Clarins, needed to drive awareness for the launch of its new fragrance Azzaro Wanted Tonic. To amplify the launch and engage target consumers, Azzaro partnered with Ifluenz, which assembled and managed a pool of influencers to promote the product.

Ifluenz ran an influencer-driven campaign featuring creative posts and a follower challenge with hashtags #TheMostWanted and #ChallengeAccepted. The effort delivered 9 creator posts and 4 creator stories, reached a total audience of 1,06M, generated 61,349 likes & comments, achieved a 5.7% engagement rate and a $0.37 cost per engagement—significantly boosting awareness and deepening customer relationships.

Azzaro