Case Study: These Are The Days exceeds Kickstarter target with IfLooksCouldKill’s story-led video production

These Are The Days exceeds Kickstarter target with IfLooksCouldKill

The design studio These Are The Days needed to launch a Kickstarter campaign for their Brand Seasons® Playdeck, a creative tool. Their challenge was to produce a campaign video and supporting content that clearly communicated the product’s concept and tactile quality while feeling warm, personal, and polished enough to convert interest into pledges. They partnered with vendor IfLooksCouldKill for video production and photography.

IfLooksCouldKill provided a full suite of services including creative collaboration, storyboarding, on-location filming, and product photography. They delivered a story-driven campaign film edited in Adobe Premiere, along with social media cutdowns and a library of stills. The campaign exceeded its original funding target, with many backers citing the video as their reason for pledging. IfLooksCouldKill’s work also helped the project gain additional visibility and funding through Kickstarter’s Forward Fund with Creative Scotland.

These Are the Days