Case Study: The Oxford Collection boosts bookings and revenue with IfLooksCouldKill website development

The Oxford Collection boosts mobile bookings by 185% with IfLooksCouldKill

The Oxford Collection, a luxury five-star hotel group, sought to expand its audience and convert website visitors into bookings. They partnered with the vendor IfLooksCouldKill for ongoing digital strategy, website design, and development services to achieve this.

IfLooksCouldKill guided the hotel group through multiple website evolutions, most recently consolidating their online presence into a streamlined, high-performance WordPress architecture. This solution ensured fast load times, simple content management, and resilience. The results included a 30% growth in online revenue, a 185% surge in mobile bookings, and email performance metrics more than double the hospitality benchmark, demonstrating significant measurable impact for The Oxford Collection.

The Oxford Collection