Case Study: Kerr’s of Edinburgh achieves a future-ready digital presence with IfLooksCouldKill

Kerr’s of Edinburgh celebrates 50 years with IfLooksCouldKill

Kerr’s of Edinburgh, a family-run removals and storage company, needed to modernize its digital presence to support growth as it celebrated 50 years in business. Their challenge was to increase visibility, improve user experience, and drive meaningful enquiries while staying true to their legacy. They partnered with the vendor IfLooksCouldKill for a comprehensive website overhaul and brand identity work.

IfLooksCouldKill delivered a flexible WordPress website built around a modular block system, giving Kerr’s full control over content. The solution included a full brand audit, SEO strategy, content creation, and custom interactive tools like an integrated storage estimator. The vendor also art-directed new photo and video assets. The updated site improved search performance and created more opportunities for new customer enquiries, successfully making the 50-year legacy business future-ready.

Kerr’s of Edinburgh