Case Study: a leading automotive company boosts cafe engagement and brand promotion with Iflexion

a one of the world’s leading automotive companies drives 10,000+ cafe visits with Iflexion

One of the world's leading automotive companies sought to revamp its branded cafe into a cutting-edge space to stand out from competitors and promote its cars. To achieve this, the company needed a comprehensive software solution to integrate a network of new interactive devices for ordering and entertainment. They engaged the software engineering firm Iflexion for its .NET development and business process automation expertise to deliver part of this large-scale project.

Iflexion implemented a complex, integrated .NET-based multimedia system that automated food order processing and provided guest entertainment through interactive tables, counters, a video wall, and a smart panel. The solution facilitated deeper brand engagement by allowing visitors to configure cars and book test drives. The results were significant: within the first months, the cafe saw over 10,000 visitors, who shared more than 4,500 promotional photos on Instagram and booked over 300 test drives, generating positive social media feedback for the automotive brand.