Case Study: Knowsley Safari boosts summer family visits with IF. Agency's Jurassic campaign

Knowsley Safari drives record footfall with IF Agency’s 14-year brand partnership

Knowsley Safari, a major visitor attraction in the UK's North West, partnered with IF. Agency to launch a limited-edition dinosaur event and secure its position as a top summer destination for families. The challenge was to achieve this while staying true to the "Truly Wild Encounters" brand proposition that IF. Agency had originally developed for them 14 years earlier.

IF. Agency developed the multi-channel "#MakeJurassicMemories" campaign across radio, TV, out-of-home, and social media. The solution successfully generated record footfall for the dinosaur event and placed Knowsley Safari at the top of the regional trip list for the summer, reinforcing its position as the area's leading family attraction.

Knowsley Safari