Case Study: Freshpet launches a successful UK brand campaign with IF. Agency

Freshpet boosts digital reach 766% with IF Agency

Freshpet, a US-based manufacturer of natural fresh pet food, faced the challenge of launching its brand in the UK, where the category was unfamiliar. With low brand awareness, distribution gaps, and big-budget competitors, they needed a pivotal strategy to enter the market. They partnered with IF Agency for a comprehensive brand and communications strategy.

IF Agency developed an integrated, multi-channel campaign centered around the Crufts dog show. The solution combined a new brand narrative, organic and paid social media, influencer partnerships, and a physical presence at the event. This approach successfully converted awareness into sales. The results for Freshpet included a 766% year-over-year increase in digital reach, a 50% decrease in cost-per-acquisition, and an 86% boost in online sales, gaining 10,000 new customers.

Freshpet