Case Study: Faith in Nature achieves record Black Friday performance with IF. Agency

Faith in Nature boosts ROAS 122% with IF Agency

Faith in Nature, a UK-based sustainable personal care brand, faced the challenge of an underperforming Meta account. Their paid social strategy was fatigued with tired creative and an outdated campaign structure that was misaligned with the platform's algorithm, all right before the critical Black Friday period. The IF Agency was engaged to address this problem.

The IF Agency conducted an audit and restructured the account, consolidating ad structures for efficient spending. They developed a high volume of brand-led creative designed to cut through the sales noise and paired it with data-driven audience segmentation. Through daily management and real-time optimization during the peak period, IF Agency delivered exceptional results: a 122% increase in ROAS, a 133% increase in purchases, and a 566% increase in revenue, making it the brand's best Black Friday on record.

Faith in Nature