Case Study: BankiFi launches a fintech app with IF Agency

BankiFi launches fintech app with IF Agency, driving 44 million impressions and a 22% sign-up rate

The customer, BankiFi, needed to launch a new fintech app for small businesses but lacked a complete brand identity. Their challenge, addressed by vendor IF Agency, was to create a name, identity, and launch campaign that could stand out in a saturated market and resonate with time-poor small business owners, ultimately driving sign-ups through their partner, the Co-operative Bank.

IF Agency developed the brand from scratch, coining the name and creating a distinctive visual identity focused on simplicity and trust. The launch campaign across out-of-home and digital channels led with a clear benefit: "invoicing made simple." This solution delivered 44 million impressions and a 22% sign-up rate that exceeded all initial KPIs, proving that a strong brand directly drives commercial performance.

BankiFi