Case Study: Dudley Building Society expands digital member services with ieDigital

Digital online services for Dudley Building Society members

Dudley Building Society, a long-established mortgage and savings provider serving the West Midlands and customers across the UK, needed to move beyond branch-based, passbook-led servicing and offer remote digital access to members. Working with ieDigital, the society looked to find the right partner to help it deliver online services that members had been asking for, while also making its services more sustainable and relevant in the market.

ieDigital implemented a customer apply and servicing solution using Interact technology, giving members a personal dashboard to open and manage accounts, transfer money, deposit funds, create savings goals, and handle mortgage services online. Launched in January 2021 with a phased rollout, the new channel saw strong early adoption, with around 35,000 members in scope and most registrations coming from existing members despite very little marketing, delivering a major new customer experience channel for Dudley Building Society.

Dudley Building Society

Lorraine Breese-Price

Head of Operations