Case Study: Bank of Ireland achieves a market-leading digital customer experience with ieDigital

Creating a compelling digital customer experience for Post Office Money

Bank of Ireland UK needed a white-label mobile app for its credit card partnerships with The AA and Post Office Money, with seamless real-time integration to the TSYS back office. The company wanted a secure, high-volume mobile channel that could deliver rich functionality and support strong customer engagement across both brands.

ieDigital provided its white-label native Android and iOS banking platform, already integrated with TSYS, and delivered both branded apps from a single implementation. The result was a successful rollout for The AA and Post Office Money, with adoption rising, the apps becoming the dominant channel for customers, customer satisfaction improving, and increased credit card usage and transaction volumes.

Bank of Ireland