Case Study: University of Reading boosts careers engagement with IE brand strategy

University of Reading boosts careers appointments by 26% with IE

The University of Reading's Careers Centre needed to increase engagement with its services from both students and academics. The challenge was to cut through the noise of university communications and create a distinctive identity that would motivate students, all while adhering to the university's strict brand guidelines. They appointed the vendor IE to clarify their proposition and develop new messaging and a visual identity.

IE conducted stakeholder workshops and listening exercises to develop a strategy combining witty imagery and direct copy. The solution included a full suite of templated communications assets and a custom font. This new brand, implemented by IE, led to a 26% increase in student careers appointments and a 30% increase in distinct students attending over two years, alongside greater overall recognition and engagement.

University of Reading