Case Study: University Hospitals Sussex unites two NHS trusts with IE Brand

University Hospitals Sussex NHS Foundation Trust rebrands in 9 weeks with IE

University Hospitals Sussex NHS Foundation Trust, formed from the merger of two distinct NHS hospital trusts, faced the challenge of uniting two different cultures under a single new brand identity. The trust engaged IE Brand to deliver stakeholder engagement, brand positioning, and a new visual identity to bring the organization together cohesively.

IE Brand implemented the solution by placing the existing 'Patient First Triangle' philosophy at the heart of the new brand, creating a bold visual identity and a unifying "Where better never stops" strapline. The entire project, from research to launch, was completed in just nine weeks. The result was a new brand for a trust that employs 20,000 staff and cares for 1.8 million people across Sussex.

University Hospitals Sussex NHS Foundation Trust