Case Study: UCCF: The Christian Unions refreshes its brand and boosts digital engagement with IE Brand

Uccf: the Christian Unions boosts website page views by 80% with IE

UCCF: The Christian Unions, a charity supporting student-led Christian groups, faced the challenge of refreshing its outdated visual identity to better appeal to its core audience of students while preserving its 100-year heritage. They engaged IE Brand to handle this brand refresh and develop a digital-first campaign.

IE Brand simplified the charity's brand architecture and created a new, flexible visual identity featuring a dynamic logo. They also developed and executed an integrated digital campaign across Facebook and TikTok. The results were positive, including a 6.77% conversion rate on Facebook ads and an 80% increase in website page views after the rebrand.

Uccf: the Christian Unions