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Case Study: The Insurance Charity boosts enquiries and engagement with IE brand transformation
A IE Case Study
The Insurance Charity boosts enquiries 39% in 3 months with IE
The Insurance Charity, a benevolent organization supporting insurance professionals in the UK and Ireland, faced challenges with low awareness, outdated messaging, and an identity that failed to resonate, particularly with younger audiences. They commissioned the branding agency IE to conduct comprehensive research and advise on a strategic refresh to modernize their brand and broaden their reach.
IE delivered a complete rebrand, which included a simplified name (from The Insurance Charities to The Insurance Charity), a warmer visual identity, and more approachable messaging. The solution also involved strategic recommendations like an SEO audit and an online eligibility calculator. Following the rollout by IE, the charity saw a 39% increase in enquiries and a 59% increase in LinkedIn engagement within the first three months.
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