Case Study: TEDI-London boosts student applications with IE Brand's imaginative recruitment campaign

TEDI-London boosts applications by 80% with IE

TEDI-London, a new higher education institute for engineers, faced the challenge of recruiting students without the benefit of established heritage, alumni success stories, or university rankings. They engaged IE Brand to create a unique student recruitment campaign that could appeal to pioneering students and reassure their parents and teachers.

IE Brand developed an online-first campaign centered on three films that depicted fictional students and their potential achievements 50 years into the future. This creative solution positioned the institute's newness as a strength. The campaign resulted in significant measurable impact, including 1.2 million combined YouTube views, an 84% year-on-year increase in student enrolment, and an 80% increase in applications.

TEDI-London