Case Study: Royal Academy of Engineering achieves a clearer, more compelling brand with IE Brand

Royal Academy of Engineering reaches 450,000 engineers across 40 countries with IE

The Royal Academy of Engineering required a new brand strategy to articulate its five-year vision for diverse audiences, from policymakers to the public. They engaged IE Brand to develop impactful messaging and a visual identity that would communicate their prestige and role as a leading voice in engineering.

IE Brand conducted stakeholder research to craft a new tone of voice and messaging matrix, then created a bold visual identity featuring an evolved logo, a custom typeface, and vibrant colors. The solution provided the Academy with a modern, flexible brand and comprehensive guidelines, enabling consistent rollout. IE subsequently designed a new website to bring the brand to life, strengthening the Academy's position.

Royal Academy of Engineering