Case Study: Langley Trust strengthens its brand and website with IE Brand

Langley Trust launches new brand and website with IE in time for 65th anniversary

Langley Trust, a charity supporting prison-leavers, faced the challenge of an outdated brand and online presence that no longer reflected its scale and professionalism. They appointed vendor IE Brand to manage a comprehensive rename and rebrand project, which included developing a new brand positioning, visual identity, and a new website.

IE Brand conducted stakeholder research and delivered a new strategy, shortening the name to Langley Trust and creating a fresh visual identity with a new logo and inclusive design. They also built a modern, accessible WordPress website to serve as the core of the charity's online presence. The new brand and site launched successfully for the organization's 65th anniversary, with results including housing 1,000 prison-leavers annually and a 97% freedom-from-reconviction rate for those in their care.

Langley Trust